ARE WE RIGHT FOR YOUR BRAND?
Hashpaa isn't for everyone. We work with brands that understand the value of authentic connection over mere exposure. Brands that recognize the Orthodox Jewish community as more than just another demographic checkbox.
The world has changed. The Jewish market has evolved. The question is: has your marketing approach kept up?
WHO WE SERVE
Hashpaa works with two distinct types of clients, each with their own challenges and opportunities:
For Non-Jewish Brands
If you're a non-Jewish brand looking to connect with the Orthodox community, the challenges are real:
- Cultural nuances that marketing research can't capture
- Community standards that require insider knowledge
- Media consumption patterns different from the general market
This is where Hashpaa becomes essential. We provide more than campaign execution – we offer cultural translation.
For Jewish Brands
If you're an Orthodox-owned business, you already understand your core market. But scaling requires something more.
The old approach – relying solely on word-of-mouth or traditional Jewish media – creates a ceiling on your growth.
Breaking through requires strategic implementation of modern marketing channels without compromising your brand's values.
Connecting Your Brand to
A Valubale Audience
Reaching this audience effectively isn't about doing more of the same. It's about doing something different. It's about building genuine connections through people the community already trusts.
46%
Affluent Demographics
The percentage of Jewish households that earn more than $100,000 annually
3.3x
Family Size
The average household size in Orthodox Jewish homes is 3.3 times larger than the national average
91%
Values-Driven Consumers
The percentage of Jewish households that consider brand values when making purchasing decisions
WHY SPEED MATTERS IN THE JEWISH MARKET
The Orthodox Jewish community may be traditional, but their communication isn't. Information travels rapidly through tight-knit networks, WhatsApp groups, and community influencers.
While other agencies are scheduling meetings to discuss "how to approach the Jewish market," opportunities are being missed. Cultural moments are passing. Conversations are happening without your brand at the table.
The brands winning in this space don't wait for perfection. They understand that being present in the conversation today is more valuable than having the perfect campaign next month.
Hashpaa was built for this reality. We operate with the speed and cultural fluency needed to make your brand relevant in real-time.